From Margot Robbie’s Barbie to Janhvi Kapoor’s Mr and Mrs Mahi: The Rise of Method Dressing

In the ever-evolving realm of fashion and entertainment, a new trend has emerged that blurs the lines between character portrayal and personal style - method dressing. From Hollywood to Bollywood, stars are leveraging this innovative approach to storytelling to captivate audiences and create buzz around their projects.

Method dressing, as described by Neha Saluja, design head of Pink Fort, is the art of infusing purpose and identity into one's attire, whether it's for a movie promotion or daily wear. It's about visually embodying a character or narrative through clothing choices, thereby engaging audiences and making a statement.

One notable example comes from the recent promotions of the sports drama *Mr and Mrs Mahi*, starring Janhvi Kapoor. While the film may not have received stellar reviews, Kapoor's fashion choices during the promotional campaign turned heads and sparked conversations. From saris adorned with cricket motifs to accessories inspired by the film's theme, Kapoor seamlessly integrated elements from her character into her off-screen looks, demonstrating the power of method dressing to resonate with audiences.

But Kapoor is not alone in embracing this trend. From Margot Robbie's pink-themed ensembles for the *Barbie* promotions to Alia Bhatt's elegant white attire for *Gangubai Kathiawadi*, celebrities are using method dressing as a strategic marketing tool to create brand awareness and enhance the cinematic experience for viewers.

Nida Mahmood, a fashion designer, emphasizes the impact of method dressing on brand recall, noting that when actors align their promotional outfits with the film's aesthetic, it reinforces the movie's identity in the minds of the audience. This not only generates excitement around the project but also influences fashion trends and consumer behavior.

However, method dressing extends beyond promotional events and red carpets. It's about incorporating elements that reflect one's personality or evoke a particular theme or memory, as Sundeepa Bamval Manda, Creative Director of FS Life, explains. Whether drawing inspiration from icons of the past or infusing personal anecdotes into their attire, individuals can use fashion as a means of self-expression and emotional connection.

So how can one incorporate method dressing into their wardrobe? According to Mahmood, it's about finding inspiration in events or themes and infusing creativity into everyday wear. Whether it's experimenting with color themes or channeling a beloved character, method dressing offers a playful twist to traditional fashion and allows individuals to express themselves authentically.

In an era defined by creativity and innovation, method dressing serves as a powerful tool for actors, fashion enthusiasts, and storytellers alike. By blurring the boundaries between fiction and reality, it not only enhances the cinematic experience but also empowers individuals to embrace their unique identity through clothing.